A Rebrand to remember

BICAchair's Rebranding in 2020 aimed to add value to the brand by creating a stronger identity with its competitors on the market. It emerged because we recognized that there is an opportunity to grow, innovate, explore new markets and reconnect this chair with its users in a way that has never been done before. Make it a current classic and collectible. This process also aims to increase awareness of the new brand identity and its products.